Mobile traffic tracker with instant post-click analysis

How it works
PROFIT
Ad1
Ad2
Ad3
Ad4
PERIOD
Landing page 1
Landing page 2
Landing page 3
Landing page 4
PROFIT
0
0
0
0
User clicks on the ad
Mobaff collects the impersonal data about the user like: location, device type..
Mobaff analyzes the data and redirects the user to a certain landing
Location:
Washington
Location:
Los Angeles
Location:
New York
Location: Los Angeles
Location: New York
Device type: iOS
Device type: Android
Landing page 1
Landing page 2
Landing page 3
Landing page 4
30 million ad transfers per month
OUR ROLE
OUR ROLE

Development from the stage of planning the app’s first version to selling the third version to Matomy Media

Development
Design
Maintenance
Key features
FEATURES
FEATURES
Addition and grouping of traffic sources
Addition and grouping of ads vertically
Making rules to define which ad a user should be sent to according to device, location, OS, type of mobile device
Integrated report system
REPORTING
REPORTING
Group, day/part reports
Landing page, quality, raw reports
Notification system
The project was sold to Matomy for
$6 MILLION
MATOMY
MATOMY
Media about the deal
PUBLICITY
PUBLICITY
0
100
0
%
AVERAGE LOADING
0
100
0.00
%
AVERAGE UPTIME
0
5K
0
AVERAGE QTY
OF CLICKS PER MINUTE
What we used & what we made
DEVELOPMENT
DEVELOPMENT

Technologies

Features

Integration with traffic sources and 3RD trackers
Financial accounting for income and expenses
Recommendation from Mobaff
RECOMMENDATION
RECOMMENDATION

April 29, 2013

To Whom It May Concern,

For the past 2 years we have used Umbrella Company to help build one of the most powerful mobile marketing tracking and analytics tools on the market. This tool has been critical in our continued growth and the success of our business.

The team at Umbrella are easy to work with and add value far beyond the code they produce. They took the proper time to understand the full scope of the project including the business objectives. We worked together to wire frame the entire application. The best part was that during this process it was more like a partnership with constructive feedback and questions that yielded new features and a more streamlined product.

Our original project was built by Umbrella using LAMP and Codeigniter framework to quickly deploy the original version of our platform. As our user base and needs grew we have since switched to Node.js and NoSQL using Cassandra to help make our application much more scalable. The ease and speed of which Umbrella was able to make the transition was nothing less than spectacular.

If your business requires a team of professional dedicated web developers who will act as a partner to help grow your business, then Umbrella is the right choice. We highly recommend them for any project where you need to trust in your development team to make the right decisions without handholding. It was a pleasure to work with Umbrella and we will continue to work with them for the foreseeable future.

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