Quick development of Black Friday e-marketing solutions

What we do:

We begin with immersion in the client’s business processes and analyze the product with a focus on priority KPIs. Together with the client, we generate product hypotheses. We develop and integrate tools to be used for strategic marketing events.

  • creating a custom landing page and banner builder for special offers and promotions (≈ 15 days);
  • developing and integrating new functions for marketing activities (setting up draw games, integration with cashback systems, etc.) (≈ 15 days);
  • integrating partner brands and reskinning the corporate style for a marketing campaigns (mobile and web apps) (≈7 days);
  • forming a team of UI/UX designers to quickly create advertising landing pages and banners (≈2 days);
  • integrating CRM with ready-to-use solutions (Mindbox, dEngage, Mailchimp, etc.) for sending SMS/push/emails about upcoming discounts and personalized offers (≈ 8 days).

Our solutions:

Case 1. We created a landing page for Disney advertising campaign in less than 2 weeks
Case 2. We redesigned the portal avoiding the site downtime and increased the number of unique visitors
Case 3. Within short timeframes, we developed a landing page with parallax effects for an advertising campaign for New York Fashion Week.

Reviewer photo

Jared Canova

VP of Product

Umbrella IT’s efforts have been met with high praise. The team members put customer service first and go above and beyond the call of duty to ensure their clients are satisfied. Customers can expect a strong work force that takes no issue with scaling up or down.

Work Stages

Signing NDA with Client
The client gets acquainted with the PM. UIT team immerse in a project.

Start of works

  • A kick-off meeting is held to ensure the same understanding of goals and expectations, risks and issues.
  • The PM prepares a road map and forms a team.
  • From the very beginning we have a supervisor representing UIT top management engaged for the project internal monitoring.

Development

  • We start with development. The regular reports are provided according to the client’s goals.
  • Demos are conducted weekly to present works progress to the client.
  • The works transfer and acceptance procedure is performed.

Benefits

Quick

time-to-market

10+

Black Fridays
Experience

2 weeks

for implementation, on average

Minimum team

Project Manager

$40/h

Middle Developer

$40/h

UI/UX Designer

$40/h

QA-Engineer

$20/h

Client reviews

Product Manager

Product Manager

Umbrella IT delivered a comprehensive and informative solution that assists greatly in marketing efforts. The client has enjoyed an increase in online ratings for their products. The organized project manager maintained an organized and effective workflow and ensured the timely execution of tasks

Shahid Mohamed

IT Director

The software is soon to launch for its users and the business expects to see its positive impact shortly. The project was managed well throughout, with the team [Umbrella IT] communicating effectively, adhering to best practice, and becoming increasingly confident in sharing their ideas.

Dakhir Semenov

Head of Digital, BCS Bank

The team surprised me with their high efficiency factor and thoughtful approach to the implementation of tasks. It was hard to believe that the vendor could be so sincerely committed to the project. As I worked with them, I became more and more convinced that we are guided by the same values.

Jared Canova

VP of Product

Umbrella IT’s efforts have been met with high praise. The team members put customer service first and go above and beyond the call of duty to ensure their clients are satisfied. Customers can expect a strong work force that takes no issue with scaling up or down.

Elizabeth Buckley

Art Director

We’ve been working on a project with Umbrella IT for 6 months. Our goal was to analyse our website, tune it up on both Desktop and Mobile versions. We needed to improve loading speed, update our UX and UI also eliminate major bugs which were caused due to originally bad coding. As a result, we’ve succeeded to improve loading on Desktop for up to 60% and Mobile around 40. We finally left certain bugs in the past and our customers got better experience using the site. Our manager at Umbrella It helped us to find most suitable solutions and organised the whole work flow. Their summary and report system is excellent. Highly recommend Umbrella Team! Liza, Art Director at Lunifera.ru.

Marina Rodionova

Deputy Chairman of the Board

We are happy with our work and continue to collaborate. Umbrella IT timely, efficiently and conscientiously performed its work, and complied with its obligations under the contract.

Alexander Derzhavin

CTO

The solutions they developed have driven a significant number of conversions and differentiated stakeholders in the market. They are a professional team with a seamless communication style.

Christian Charest

Financial Database Manager

The quality of work that Umbrella IT provides is high. They follow instructions, make useful suggestions, and are well organized. Though there is a difference in time zones, their communication is good and their response times are quick.

Anand Messir

CEO

They’ve saved me close to $250,000 Canadian. They’re professional, and get the job done on time and within budget. The app is responsive and secure, and provides a wide array of options.

Reviewer photo

Matt Moran

Technology Director/Principal

The team at Umbrella IT produced clean, high-quality code that met all the requirements. They were organized and provided excellent advice and insight. Customers can expect a trustworthy team with a wide range of expertise.

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