Target audience analyzed, and relevant design developed
To develop an application design for betting on real-time sports games.
The main challenge was to create an interface that displays information relevant to the user. Simple and easy-to-use navigation was very important because the application has a complex structure with a large number of screens.
Gambling is not a way of income for a user. Sports betting involves a moderate risk that is lacking in our daily life.
To begin with, we identified the target audience of the application through domain analysis. We got the following user portrait:
- age 30-50;
- middle/upper class;
Based on this data, we chose the dark color theme of the app that contrasts with vibrant colours of the club logos, giving the impression of extreme, risk-taking and excitement.