Target audience analyzed, and relevant design developed
To develop an application design for betting on real-time sports games.
The main challenge was to create an interface that displays information relevant to the user. Simple and easy-to-use navigation was very important because the application has a complex structure with a large number of screens.
Gambling is not a way of income for a user. Sports betting involves a moderate risk that is lacking in our daily life.
To begin with, we identified the target audience of the application through domain analysis. We got the following user portrait:
- age 30-50;
- middle/upper class;
- potentially married.
Based on this data, we chose masculine UI design. The dark color theme of the app contrasts with vibrant colours of the club logos, giving the impression of extreme, risk-taking and excitement.
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