Monetization & CTR increased with shopping tags
To monetize videos.
The advertisements that cut the video is annoying and make people use ad blockers to stop it.
Each video can be marked with the shopping tags associated with the definite objects in the video. When the tag is reached, a user sees a notification about the related product. If the user clicks on the notification he is redirected to a shop. If the user takes no action the video keeps playing and the notification disappears over some time.
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