Platform developed to create HTML templates of letters in corporate style automatically

Goal

To develop a platform that will allow marketers to create HTML templates of letters in the corporate style without involving designers and testers.

Obstacle

The client is a digital marketing agency located in Texas, USA. The company provides services for email-marketing campaign preparation, implementation, and support. In this line of work faced the following problems:

• coordination of design and layout could take a long time within large companies;
• each HTML template production cost was expensive because the agency needed to involve an experienced designer, a project manager, and a copywriter.

Solution

We developed a web tool that allows creating HTML templates optimized for mobile devices without special knowledge of layout and design. As a result, the cost and preparation time of marketing campaigns decreased.

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