Project pivoted according to сlient’s business strategy and monetization revenue increased
To pivot from time-lapse to stop-motion video.
To retain the existing users that like the app as it was before the pivot.
We performed A/B testing and analyzed users’ behaviour to define the potential growth areas. We added more features relevant to stop-motion. We integrated the app with Instagram and changed the business-model for freemium. As a result, we ensured stable downloads increase and double revenue.
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active users monthly
new users daily