Project pivoted according to сlient’s business strategy and monetization revenue increased
To pivot from time-lapse to stop-motion video.
To retain the existing users that like the app as it was before the pivot.
We performed A/B testing and analyzed users’ behaviour to define the potential growth areas. We added more features relevant to stop-motion. We integrated the app with Instagram and changed the business-model for freemium. As a result, we ensured stable downloads increase and double revenue.
Umbrella IT brings all my crazy visions to life. They are patient and guide me through the process. We have been working together for about a year and a half now and I’m extremely pleased with their professionalism and affordability.
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active users monthly
new users daily