Cases
/ Mary Kay —
Traffic increased 3.5 times due to development of virtual makeup try-on promotion solution
Project
50+
years on the market
6th
largest direct sales company
3.5 mln
distributors worldwide
Traffic increased 3.5 times due to development of virtual makeup try-on promotion solution
![Mary Kay](https://i0.wp.com/umbrellait.com/wp-content/uploads/2019/08/marykay-1920x969-1.png.webp?ssl=1)
Goal
To drive awareness for a new beauty product line through the implementation of a virtual makeup try-on solution.
Obstacle
The challenge was to design a viral product that will be able to reach the broadest audience and to increase customer loyalty.
Solution
Umbrella IT developed a virtual cosmetic try-on system. After uploading a photo, the user chooses some parameters, in real-time ‘tries on’ various variants of the makeup, and get the detailed information on those they liked. The virtual makeup try-on solution found a receptive audience.
Got interested?
![](https://umbrellait.com/wp-content/uploads/2019/10/screenshot-www.marykay.com-2019.04-3-1920x960-min.png)
![](https://umbrellait.com/wp-content/uploads/2019/10/screenshot-www.marykay.com-2019.04-2-1920x960-min.png)
![](https://umbrellait.com/wp-content/uploads/2019/10/screenshot-www.marykay.com-2019.04-1920x960-min.png)
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