Cases
/ SHE Media —
A/B tests of user behaviour carried out and website conversion increased 1.5 times
A/B tests of user behaviour carried out and website conversion increased 1.5 times

Goal
To improve the process of client engagement and retention.
Obstacle
To prioritize the testing elements that are the most crucial for conversion.
Solution
We designed several post templates of different formats and put them into the system for A/B testing. We analyzed the data on user behavior and chose the type of posts that showed maximum efficiency.
Client’s review

Jared Canova
VP of Product, Penske Media Corporation
Umbrella IT’s efforts have been met with high praise. The team members put customer service first and go above and beyond the call of duty to ensure their clients are satisfied. Customers can expect a strong work force that takes no issue with scaling up or down.
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Project

60+ mln
unique users per month
350+ mln
social media audience
certified partner