Project
60+ mln
unique users per month
350+ mln
social media audience
certified partner
Cases
Data infrastructure optimized and costs reduced 20 times
A/B tests of user behaviour carried out and website conversion increased 1.5 times
Partner network publishers registration automated
Internal processes automated and integrated statistics implemented
Data processing time reduced by more than 3 times due to PubOps platform
Complex multiplatform content management system developed
A/B tests of user behaviour carried out and website conversion increased 1.5 times
Goal
To improve the process of client engagement and retention.
Obstacle
To prioritize the testing elements that are the most crucial for conversion.
Solution
We designed several post templates of different formats and put them into the system for A/B testing. We analyzed the data on user behavior and chose the type of posts that showed maximum efficiency.
Client’s review
Umbrella IT’s efforts have been met with high praise. The team members put customer service first and go above and beyond the call of duty to ensure their clients are satisfied. Customers can expect a strong work force that takes no…
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