A/B tests of user behaviour carried out and website conversion increased 1.5 times
To improve the process of client engagement and retention.
To prioritize the testing elements that are the most crucial for conversion.
We designed several post templates of different formats and put them into the system for A/B testing. We analyzed the data on user behavior and chose the type of posts that showed maximum efficiency.
VP of Product, Penske Media Corporation
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unique users per month
social media audience