Project
A/B tests of user behaviour carried out and website conversion increased 1.5 times
Goal
To improve the process of client engagement and retention.
Obstacle
To prioritize the testing elements that are the most crucial for conversion.
Solution
We designed several post templates of different formats and put them into the system for A/B testing. We analyzed the data on user behavior and chose the type of posts that showed maximum efficiency.
Client’s review
Umbrella IT’s efforts have been met with high praise. The team members put customer service first and go above and beyond the call of…
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