Internal processes automated and integrated statistics implemented
To develop a solution to collect the RTB data for their further analysis.
SHE Media uses lots of ready-made SSP solutions to manage its advertising spaces and analyze users’ behavior. They have diverse values to analyze. The integration had to be done without losing any data.
We developed a solution to function as integral SSP for collecting the RTB data and running extra biddings. We extended and automated direct advertising placement for cases when an ad had a maximum bid.
VP of Product, Penske Media Corporation
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unique users per month
social media audience