Project
Webby Awards
nominee
Best Fashion & Beauty Site
honoree
50 mln
users a month
Cases
Streaming platform for fashion portal implemented
IT rescue team integrated into client's department to implement Fashion Week marketing campaign on time
Portal redesigned without site downtime and number of unique visitors increased
Site optimized for loads of more than 50 mln users per month
IT rescue team integrated into client’s department to implement Fashion Week marketing campaign on time
Goal
On a tight schedule to develop a landing with a parallax effect for the advertising campaign at New York Fashion Week.
Obstacle
With lots of things to improve, it was necessary to keep within a fairly short time in order to make it to the Fashion Week in NY.
Solution
To be in time, we decided to reduce scope. Together with the client’s team, we prioritized the tasks. We worked the second shift on our part to increase the number of working hours per day. We used every opportunity to meet the deadline and to avoid any impact upon the final quality.
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