Project
Cases
Customer Development testing performed and app positioning priorities reset
UX/UI for mobile app created from scratch
Adding contacts into CRM accelerated 2 times and risk of losing business cards eliminated
Adding contacts into CRM accelerated 2 times and risk of losing business cards eliminated
Goal
To create an application to quickly and easily add business contacts into CRM by taking a picture of a business card.
Obstacle
The formats of contact data on business cards are various. It is laborious and complicated to work out regular expressions for all the possible variants.
Solution
- We plugged Machine Learning in for more accurate photo analysis.
- We increased contrast of photoes to improve the quality of the recognition.
- We integrated Zapier to upload the collected contacts into CRM.
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