Project
Marketing platform with client’s team developed and ad campaigns management time reduced by 5 times
Goal
To develop a tool for analysing and managing marketing campaigns launched on different platforms.
Obstacle
Running a single campaign required the work with several unintegrated resources that vary in data format and available toolkit.
Reports were formed manually that might lead to errors and took a considerable time to generate them.
Solution
The data formats were unified to a single structure and formats.
We created a tool to centrally manage campaigns and automated the data aggregation from more than 20 sources into a single report.
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