Website for cutting-edge nanotechnological non-invasive brain-computer interfaces and treatment of neurodegenerative diseases developed
Context
Subsense develops cutting-edge nanotechnology solutions to enhance non-invasive brain-computer interfaces and treat neurodegenerative diseases.
Aiming to compete with industry leaders like Elon Musk’s Neuralink, Subsense needed significant investment and a team of highly skilled biotechnology experts. They also needed to attract customers and raise awareness of their brand. In order to attain these goals, our client decided to create a sales-oriented and compelling website.
Task
Within 2 weeks, we needed to develop a website showcasing an innovative product aimed at attracting investors, specialists, and clients.
Obstacle
Nanoparticles are the core of the product, making it difficult to visualize without deep knowledge of this field and without a technical brief. Even so, the website had to be constructed from scratch within two weeks.
Solutions
- Within three days, we assembled a project team. The team consisted of a UX/UI designer, a DevOps specialist, a QA engineer, and a project manager. To understand the product thoroughly and begin to develop the design, we clarified project details and focused on nanoparticle context during the client meeting. We created a roadmap, then prioritized tasks, and broke them down into manageable pieces.
- We selected an out-of-the-box solution for quick website development to meet the client’s needs. To create the site, we chose Webflow, a solution with content editing tools and ready-made elements that met all of the client’s requirements. Custom development or building the site on WordPress would have required significantly more time and resources. To make updating the site easier for the client, we prepared a guide for using the website builder.
- We developed the UI Kit structure, design concept, animations, and illustrations. To gather project information, we interviewed the client, analyzed their competitors, and identified their target audience. Based on this analysis, we created a website prototype. Since there was no technical brief, we prepared a presentation with three possible design concepts, and the client chose the most suitable one. To create 3D materials demonstrating the product’s functionality, we consulted with neurobiologists. We implemented visual solutions in formats that ensured fast and stable website performance across all browsers. Throughout the process, we made regular adjustments based on client feedback.
- In two weeks, we developed the website on Webflow, describing the essence of the invention, and created a PDF presentation for showcasing the project to investors. We created and launched the website using Webflow. The final version of the site included sections on the company’s mission, the team, and the technology. Additionally, we adapted the site for mobile devices and performed internal SEO optimization.
We ensured the site worked correctly on both mobile and desktop devices across all browsers. We performed manual, functional, UI (including cross-browser and cross-platform testing), and UX testing.
