How we work
We use Customer Development methodology to test the hypothesis at any stage of product development.
- At the idea stage, we evaluate whether a product is user-friendly. We work on the structure of the site/app to create the product that sells.
- We eliminate ineffective UX practices at the prototype stage to minimize development investments.
- We find growth areas to increase user engagement, decrease the bounce rate, and improve the conversion to target action in the working product.
- We test with the target audience whether the new features that are planned to be implemented are in demand.
We bring in a Customer Development expert with B2B enterprise-level experience.
- We collect the initial data from all project stakeholders and focus on the client’s business goals;
- We create a target audience portrait, the primary Journey Map (CJM) from user acquaintance with the product to solving their business goals;
- We prepare the situational context for each test participant to get the idea of the circumstances under which they get acquainted with the product and the purpose of their visit to the site/app;
- If required, together with the UX designer we develop the product prototype based on the primary CJM.
We test the hypothesis with a statistically significant sample.
- We determine participants for a target user focus group for customer development testing. Depending on the scale we engage our colleagues from the UX Laboratory, Higher School of Economics.
- We immerse the respondent in the situation and play out a scenario for business goal solving. We analyze the data received, make modifications to CJM, and improve a mockup.
- We repeat the process of modifying and testing till the hypothesis is confirmed or rejected.
What you get
- interface prototype in Figma ready for development;
- conclusion on hypothesis viability;
- materials of the research conducted.
Experience and skills
– usability testing;
– A/B testing;
– creating test scenarios;
– recommendations based on test results.
– segmentation of the target audience;
– determination of the segment problems on the market;
– identification of the product features that are most relevant for users;
– study of underlying motives for selecting the product.
– checking product-market fit;
– detecting the product strong and weak points;
– determining competitive advantages.