Customer development services and UX design

$8k for a user journey testing

Who needs the service

Product Owner (PO), Chief Innovation Officer (CINO), Chief Marketing Officer (CMO) may need customer development company services when:

  • it is unclear whether a new product will be user-friendly to the target audience;
  • products’ target audience does not grow;
  • the solution has to be found to increase the product conversion rate.



product designers

HSE UX laboratory

our partner

What we do

Within the framework of customer or consumer development methodology, we collect information on the product, agree upon the target audience and customer journeys. Umbrella IT works out the most probable journeys in detail, design the interface layout, and tests the product with a focus group. After each iteration of the customer development process, we make changes and test again.

Statistics of results

70 % savings

due to screening out irrelevant ideas

Up to 2 times

higher conversion rate for a target action

Work stages

Engaging team
Consisting of a product manager, UX designer, and business analyst

Collecting and analyzing information
The business analyst gathers data from all stakeholders involved. We divide the target audience into groups, create an avatar, and context for each of them (up to 3 groups)

Customer journeys
Together with you, we define potential customer journeys, work out one with the highest priority in details

Interface layout
Based on the customer journeys we design up to 5 screens of the interface layout

Selecting respondents
At the same time, we prepare the focus group relevant to your market and approve the list of members together with you

UX testing and optimization
For the selected customer journey we test 3-5 respondents according to the customer development model interviews. We make adjustments and improve the layout

New testing
We repeat the procedure of adjusting and testing to validate the idea

The interface layout ready for development and conclusion on the idea viability