Customer development and UX design
$8k for a user journey testing
Who needs the service
Product Owner (PO), Chief Innovation Officer (CINO), Chief Marketing Officer (CMO) when:
- it is unclear whether a new product will be user-friendly to the target audience;
- products’ target audience does not grow;
- the option has to be found to increase the product conversion rate.
Benefits
Certified
product designers
HSE UX laboratory
our partner
What we do
We collect information on the product, agree upon the target audience and customer journeys. We work out in detail the most probable journeys, design the interface layout and test the product with a focus group. After each iteration, we make changes and test again.
Statistics of results
70 % savings
due to screening out irrelevant ideas
Up to 2 times
increase in target audience conversion rate
Work stages
Engaging team
Consisting of a project manager, UX designer, and business analyst
Collecting and analyzing information
The business analyst gathers data from all stakeholders involved. We divide the target audience into groups, define an avatar and context for each of them (up to 3 groups)
Customer journeys
Together with you, we define eventual customer journeys, work out in details one with the highest priority
Interface layout
Based on the customer journeys we design up to 5 screens of the interface layout
Selecting respondents
At the same time, we prepare the focus group and approve the list of members together with you
UX testing and optimization
For the selected customer journey we test 3-5 respondents. We make adjustments and improve the layout
New testing
We repeat the procedure of adjusting and testing
Result
The interface layout ready for development and conclusion on the idea viability
Apply for
To create a customer-oriented UX of the product while rationally spending the budget