Staff involvement minimized by marketing campaign management automation and Telegram bot introduction

Goal

To minimize the involvement of the staff in the management of marketing campaigns by creating an automation platform.

Obstacle

When creating a Telegram bot for monitoring and campaign management, the main difficulty is the testing for bot’s business logic and performance.

Solution

Having integrated a chatbot into the marketing platform, we created a special algorithm that tracks the user account profitability, informs the owner through a Telegram bot and gives recommendations on how to improve the situation. With the bot’s help, the users also manage their campaigns: put them on pause, start again, etc. It made possible to significantly reduce the user’s efforts.