AR/VR for coupon marketplace implemented and app downloads doubled
Goal
To implement a game marketing strategy aimed to attract new users and increase users’ loyalty.
Obstacle
The service for finding and using coupons is a competitive environment that makes it difficult to obtain any advantage in the eyes of users. Traditional tools to increase loyalty (e.g. promotional e-mailing) push off rather than attract.
Solution
We created an AR-based app to search for coupons. A user guides the screen of a phone with the launched app at storefronts and receives notifications whether the store offers any discounts or not.
Client’s review
Online deals company
VP of Product
They’ve [Umbrella IT] been very good in delivering information, transparency, and what I need. The final app has a 5-star rating on the App Store and has gotten good feedback.
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