Project
Essel Group
parent corporation
2 months
to create a platform
10k+
employees
Cases
Alternative to the existing Smart Home apps developed that provides for connecting devices of various brands
UGC Platform developed with plug-in modules and scalability option
Retention rate increased by 10% due to collaborative prediction
Monetization & CTR increased with shopping tags
Content monitoring and validation for UGC Platform automated with machine learning
Monetization & CTR increased with shopping tags
Goal
To monetize videos.
Obstacle
The advertisements that cut the video is annoying and make people use ad blockers to stop it.
Solution
Each video can be marked with the shopping tags associated with the definite objects in the video. When the tag is reached, a user sees a notification about the related product. If the user clicks on the notification he is redirected to a shop. If the user takes no action the video keeps playing and the notification disappears over some time.
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