Project
60+ mln
unique users per month
350+ mln
social media audience
certified partner
Cases
Data infrastructure optimized and costs reduced 20 times
A/B tests of user behaviour carried out and website conversion increased 1.5 times
Partner network publishers registration automated
Internal processes automated and integrated statistics implemented
Data processing time reduced by more than 3 times due to PubOps platform
Complex multiplatform content management system developed
Partner network publishers registration automated
Goal
To join the partner network, the users place special code on their website. It was necessary to create a plugin that simplifies the placement of this code on publishers’ sites and extends the functionality for the advertising setup.
Obstacle
According to the agreement, publishers shall not join any third-party partnership programs. It was necessary to provide the violation monitoring.
Solution
We developed a custom plugin for WordPress that allows to choose the type of advertising and its location on the page, to mark sponsor’s posts, to add tags and the subject of the post for a better display of advertising. The plugin also monitors partner network rules violations and blocks its functionality for the user, if any violation is detected.