Project
60+ mln
unique users per month
350+ mln
social media audience
certified partner
Cases
Data infrastructure optimized and costs reduced 20 times
A/B tests of user behaviour carried out and website conversion increased 1.5 times
Partner network publishers registration automated
Internal processes automated and integrated statistics implemented
Data processing time reduced by more than 3 times due to PubOps platform
Complex multiplatform content management system developed
Internal processes automated and integrated statistics implemented
Goal
To develop a solution to collect the RTB data for their further analysis.
Obstacle
SHE Media uses lots of ready-made SSP solutions to manage its advertising spaces and analyze users’ behavior. They have diverse values to analyze. The integration had to be done without losing any data.
Solution
We developed a solution to function as integral SSP for collecting the RTB data and running extra biddings. We extended and automated direct advertising placement for cases when an ad had a maximum bid.
Client’s review
Umbrella IT’s efforts have been met with high praise. The team members put customer service first and go above and beyond the call of duty to ensure their clients are satisfied. Customers can expect a strong work force that takes no…
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