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Cases / Mary Kay — Traffic increased 3.5 times due to development of virtual makeup try-on promotion solution

Traffic increased 3.5 times due to development of virtual makeup try-on promotion solution

Backend QA Retail Python UI/UX testing E-commerce Dedicated team

Mary Kay

Goal

To drive awareness for a new beauty product line through the implementation of a virtual makeup try-on solution.

Obstacle

The challenge was to design a viral product that will be able to reach the broadest audience and to increase customer loyalty.

Solution

Umbrella IT developed a virtual cosmetic try-on system. After uploading a photo, the user chooses some parameters, in real-time ‘tries on’ various variants of the makeup, and get the detailed information on those they liked. The virtual makeup try-on solution found a receptive audience.

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