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Cases / StyleCaster — Portal redesigned without site downtime and number of unique visitors increased

Project

stylecaster.com

Webby Awards

nominee

Best Fashion & Beauty Site

honoree

50 mln

users a month

Cases

Streaming platform for fashion portal implemented

IT rescue team integrated into client's department to implement Fashion Week marketing campaign on time

Portal redesigned without site downtime and number of unique visitors increased

Site optimized for loads of more than 50 mln users per month

Portal redesigned without site downtime and number of unique visitors increased

QA UI/UX testing Redesign Manual testing Dedicated team UX development

StyleCaster

Goal

To completely relaunch the portal with the updated design, functionality and architecture.

Obstacle

The client defined a number of requirements to the site redesign and relaunch:

Zero downtime;
SEO intact;
Synchronization of all the stakeholders’ tasks.

Solution

We developed unique advertising parallax-pages, endless scrolling, updated the logo and layout.
The structure of the old URL was fully preserved to keep SEO intact. All the meta-information of the old code remained unaltered as well.

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